La Perla Lingerie has a $50,000 Corset Containing Gold Thread

I think I am in the wrong gold business.....

Sept. 23 (Bloomberg) -- Suzy Biszantz, Chief Executive Officer at La Perla North America, talks with Olivia Sterns about how the company was able to elevate their brand through higher prices, high quality materials and exclusive offerings. She speaks on “In The Loop.”